Inclusive advertising tools have become a necessity for businesses around the world. This is because 68% of consumers expect brands to show diversity and inclusion through their campaigns. Yet, many still fall short of truly reflecting diversity and Inclusion. To overcome the problem, a growing number of innovative tools and frameworks are available in the market. Using these tools can make inclusive ad creation easier, smarter, and more impactful.
In this guide, you’ll learn top-rated digital tools and industry frameworks that will help you create campaigns that go beyond tokenism and actually connect people from diverse backgrounds. Whether you’re a marketer, brand strategist, or media creator, these insights will help you stay ahead in an increasingly conscious marketplace. Let’s dive in!
Before we dive into the best inclusive advertising tools, you must know the key features that make tools effective, which are discussed in our previous article, which you can read here. These tools offer a comprehensive, practical toolkit for building campaigns that truly resonate with today’s diverse audiences.
You might be interested in How to Adopt Inclusive Tech Advertising That Boost ROI and Brand Trust
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Gender Marketing: How to Develop an Inclusive Strategy that Works
Strategy & Best‑Practice Guides (Free)
Before diving into the flashy tools and tech, you should know the basics. Which starts with the strategy and mindset of adding everyone. To do so, a couple of free tools that will help you set the tone for your campaigns are discussed below.
1. Google Inclusive Marketing Toolkit
The first inclusive advertising tool that you will learn today is Google’s Inclusive Marketing Toolkit. This is like a free masterclass that equips you with resources to create inclusive campaigns. It helps you to unlearn stereotypes and biased messaging that the majority of us are unaware of.
It gives you straight-up checklists that walk you through language checks, visuals, and industry case studies. The step-by-step DE&I framework is built for teams. You don’t have to be a marketing wizard or HR guru. It gives you practical ways to embed inclusion right from the brainstorming phase.
This tool is Free for you to use.
2. Microsoft Inclusive Design Toolkit
Microsoft’s Inclusive Design Toolkit is a bit different, Google gives you media-specific advice on how to include gender diversity. This tool is built around three core principles: recognize exclusion, solve for one and extend to many, and learn from diversity.
Moreover, the worksheets and real-world examples are where this toolkit shines. Using this tool makes you think beyond demographics like, how does a nonbinary person navigate your site? What barriers would someone with ADHD face with this layout?
This tool is Free of cost.
Visual & Creative Tools
Once you know the basics and have your strategy then make sure your visuals and creative assets walk the talk. Many well-meaning campaigns often end up being unintentionally exclusive. To overcome this there are tools that make inclusive design a whole lot easier. These are discussed below.
3. Canva Diversity Templates
The first simple and easy to use tool on this list is Canva. It is an inclusive advertising tool online platform that you can use. This platform has proved that you don’t have to be a designer to make inclusive visuals. Canva’s diversity-focused templates help you to generate inclusive designs for your advertising campaigns.
They’ve free and premium stock photos featuring diverse gender expressions, body types, and cultural identities. Moreover, you can filter their assets by tags like “nonbinary,” “disabled,” or “LGBTQ+” to stay intentional. Then there are their pre-made slides, which feel more real than anything.
This basic tool is Free ➝ with paid upgradation.
4. Adobe Inclusive Design Features
Next on this list is Adobe’s tool, which has always been top-tier. But now they’ve been quietly rolling out some seriously inclusive upgrades. Think AI-powered accessibility tools that flag contrast issues and suggest fixes.
In addition to that, they’ve even added gender-fluid avatars in their design sets. It’s the kind of attention to detail that helps make every audience feel seen.Their Adobe Stock diversity assets, can help you with a multicultural campaign
This is a Paid tool.
5. Shutterstock Diverse Content Packs
Next, Shutterstock have really leveled up their game through their Diverse Content Packs. Their inclusivity package now includes stock imagery and video featuring real people of all ages, sizes, identities, and abilities.
These aren’t just standard stock photos but they’re updated regularly and give you a more authentic feel. They’re super useful when you need visuals that don’t scream “stock photo” because their photos respect diversity and inclusion.
6. Figma Inclusive Design Plugins
The last on the list of visual and creative tools is Figma. This one’s for all the UX design folks out there. Figma has a growing collection of community-built plugins that focus on inclusive design.
Through this tool you can check things like contrast checkers, accessible font guidelines, and even plugins that simulate color blindness. Some of the plugins are totally free, while others offer paid tiers with extra functionality.
Either way, it’s a game-changer if you’re building user experiences that include everyone from the jump. It’s not just about “accessibility compliance” but these plugins help you design with empathy, which is the whole point of inclusive advertising campaigns.
This tool comes with some Free plugins and also has upgrades which are paid.
Bias & Language Checkers
Despite strategy and visuals, language bias can be tricky. Even when you think you’re being neutral, it creeps in through word choice or tone. However, the good thing is that now there are tools that catch the bias that slips in and make your campaign look inclined towards a particular gender.
7. Gender Decoder
This tool can be a gem for any person or a company that is new to inclusive advertising campaigns and is looking for writing neutral and inclusive ads, job descriptions, or marketing copy.
And the good part is that it is easy to use. You just have to paste your text, and it instantly flags gender-coded language—words like “dominant,” “driven,” or “nurturing”. Such word choices can skew toward masculine or feminine coding based on research.
In short, Gender Decoder helps you catch subtle bias, pause, and choose your language more mindfully, but your own judgment still matters most.
This tool is Free of cost.
8. Appcast Gender Bias Decoder
In the list of identifying language bias Appcast is next. This online tool goes a step further. It not only flags bias terminology but it also suggests inclusive alternatives. These adjustments to your job ads or ad copy makes them sound more balanced and approachable.
Similar to Gender Decoder, you just have to paste in your text and the tool highlights male- or female-coded words, and offers alternatives that help you craft more inclusive messaging.
The best part, this tool is Free of cost.
9. YourD&I Gender Decoder
Your D+I or Your D and I is a UK-based tool that helps you to balance between masculine and feminine‑coded language. This tool is ideal for brands targeting international audiences across cultures.
This tool is easy to use and is Free of cost.
10. Grammarly Inclusive Language Checks
I am sure you have used Grammarly, because most of us do. This online tool has an inclusive language feature that highlights exclusive phrasing in real time and offers smart, inclusive word replacements.
If you’re writing for a diverse audience and want an effortless way to include inclusive language in real time, Grammarly’s is a smart, powerful pick.
The basic tool is Free but the inclusive language feature comes in a premium plan.
11. Unbiasify Browser Extension
Next on the list is Unbiasify, which is a little Chrome extension that punches way above its weight. It strips away gender-identifying information like names and photos on social media platforms.
For instance, this tool will hide review resumes, bios, or contributor lists on LinkedIn, so you can analyze skills and experience without knowing the gender or race of an individual. Moreover, it’s amazing for gut-checking your source pool for ad creation. You’d be shocked how fast unconscious bias sneaks in and this tool makes it obvious.
This tool is Free to use.
12. Textio
Then there is Textio, a platform that uses artificial intelligence to detect bias in your language. It’s like Grammarly, but smarter and focused on inclusive, unbiased language. You paste in your ad copy and it flags words that reinforce stereotypes.
It identifies words that are male-coded, such as “competitive,” “assertive” or female-coded, such as, “nurturing,” and “supportive”. It then suggests neutral alternatives. Plus, it tracks how your tone might land across different demographics. Legitimately useful for fine-tuning campaigns before they go live.
Accessibility & UX Testing
While developing inclusive advertising campaigns, accessibility and inclusive user testing often get ignored. If your ad campaign can’t be accessed by everyone, especially those with disabilities, then it’s not really inclusive. These tools below can help you with this.
13. Fable
The first on this list is Fable. The platform connects you with disabled and neurodiverse testers who review your designs in real-time. It means that you can test your UX with real people.
So, your ads don’t just look inclusive; they work inclusively. It is also useful for checking contrast, readability, and accessible UX across platforms.
This tool is Not Free, but if you’re serious about inclusive design, it’s worth every penny.
14. Accessibly
Accessibly is an online tool that adds real-time accessibility overlays on your website or apps. It is compatible with platforms like Shopify, WordPress, Webflow, Squarespace, Magento, Joomla, and Duda.
This tool instantly activates a suite of tools designed for WCAG 2.1, ADA, Section 508, and EN 301 549 compliance. It offers visitors to customize font size, contrast modes, screen reader support, hide images, and more. The analytics help you track where users struggle.
This is a Paid tool.
15. Voxco Accessibility Testing
Voxco is a tool that offers value for global campaigns. It provides robust multilingual UX surveys and panel management across online, mobile, phone, and offline channels. It allows brands to design surveys with advanced logic, branching, and multimedia content.
If you are working on campaigns in different countries then this tool will help you to ensure it actually landed well in each region. It’s especially useful when you’re trying to avoid tone-deafness in culturally varied markets.
This is a Paid tool.
Final Thoughts
Inclusion isn’t just a buzzword but a business imperative. The gender-inclusive advertising tools discussed above can help your brand speak to broader and more diverse audiences. This will also help you without falling into the trap of tokenism. From visual design to copywriting and user testing, every step of your campaign should be inclusive.
So next time you open your ad platform, don’t just think in terms of reach. Think in terms of inclusion and representation.
Explore these tools. Use them intentionally. And watch your brand build real connections that matter.
